Employee Engagement?
What is Employee Engagement? To answer the question “What is employee engagement?” let’s turn to the famous visit President John F Kennedy made
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26th October 2021
What kind of employee engagement explorer are you?
Employee engagement is a relatively new concept in the world of business. We’ve only been using the term “employee engagement” for 30 or so years and as such, many organisations are still finding their feet when it comes to realising the benefit of employee engagement.
Only 25% of employers have an active engagement strategy and 48% do not monitor the effectiveness of their internal comms (Source: State of UK Employee Engagement Report).
What about you and your organisation? Are you at the beginning of your employee engagement journey or is employee engagement engrained in your culture?
Let’s find out. Which of the following biographies best matches your situation?
Cultivating Crusader
Are you a Cultivating Crusader?
You are passionate about employee engagement and aware of the benefits it can bring to your business. However, your leadership team either do not see these benefits in the same light as you or always prioritise other things first.
As a consequence, you have limited time to spend on employee engagement strategies and tactics. Your existing internal communications function adequately but you get very little, if any, insight on how effective each of those communications are. Employee surveys are also inconsistent with some results being poorly utilised.
Conclusion
As a Cultivating Crusader, you are at the start of your employee engagement journey. But the good news is that you are far from alone; a huge proportion of UK businesses are in exactly the same place. Luckily for your organisation they have you. All it takes is one passionate individual, some solid evidence and a strong business case to get your employee engagement strategies underway.
Have a look at our report – The State of UK Employee Engagement to understand more about how you compare to other UK organisations and what you can do to raise employee engagement up your business agenda.
Are you a Purposeful Pioneer?
Your adventure has already begun but you have many routes still to explore.
While you have an employee engagement strategy of sorts this needs evolving and refining.
To date not all your employees know there is an employee engagement strategy and your leadership team have differing opinions on both the importance of employee engagement and the most suitable ways to engage your employees. As a result, you are pulled in many different directions. You are also very aware that there are far more efficient ways of working which you get frustrated by.
Conclusion
You are in somewhat of a catch 22 – until you are able to prove the value of your employee engagement efforts and convert any remaining sceptics, you will have limited time and resources. But whilst at a frustrating point in your journey you are making progress.
Have a look at our report – The State of UK Employee Engagement to discover how you can convert your frustrations into an established employee engagement strategy that starts to bring real benefits to your organisation. From the report, you will also be able to benchmark yourself against other UK organisations. During which you will probably recognise that as a Purposeful Pioneer you are actually doing really well. Many organisations are much further behind on their journey than you!
Purposeful Pioneer
Purposeful Pioneer
Are you a Purposeful Pioneer?
Your adventure has already begun but you have many routes still to explore.
While you have an employee engagement strategy of sorts this needs evolving and refining.
To date not all your employees know there is an employee engagement strategy and your leadership team have differing opinions on both the importance of employee engagement and the most suitable ways to engage your employees. As a result, you are pulled in many different directions. You are also very aware that there are far more efficient ways of working which you get frustrated by.
Conclusion
You are in somewhat of a catch 22 – until you are able to prove the value of your employee engagement efforts and convert any remaining sceptics, you will have limited time and resources. But whilst at a frustrating point in your journey you are making progress.
Have a look at our report – The State of UK Employee Engagement to discover how you can convert your frustrations into an established employee engagement strategy that starts to bring real benefits to your organisation. From the report, you will also be able to benchmark yourself against other UK organisations. During which you will probably recognise that as a Purposeful Pioneer you are actually doing really well. Many organisations are much further behind on their journey than you!
Valiant Voyager
Are you a Valiant Voyager
You have been exploring what employee engagement can do for your organisation for some time.
You have the luxury of a leadership team that believes there is real value in having an employee engagement strategy. Subsequently, your strategy is well known throughout your organisation and you are able to reach most of your employees.
However, as your employee engagement strategy has evolved, inefficiencies have crept in. There may be clunky processes, multiple systems doing similar jobs, silo working or the requirement to duplicate some tasks. You also wish you had greater insight to better inform your future engagement strategies.
Conclusion
While you have inefficiencies to overcome you already have a broad understanding of what needs to change. Now is your opportunity to take stock and ensure the next steps you take will cater for ongoing expansion of your employee engagement strategy.
For more guidance on how to move forward with your employee engagement strategy have a look at our report – The State of UK Employee Engagement. As well as guidance for progressing through your employee engagement journey you will also be able to compare yourself against other UK businesses.
Are you a Game-changing Guardian?
Congratulations. You have been on a journey of discovery but you now have a solid employee engagement strategy that is effectively engaging your employees.
Your leadership team are invested, you work fluidly with others in your organisation and you have all the data and insight you need to make confident decisions.
Since inception, your employee engagement score has increased and employee engagement is now widely ingrained in your company culture.
Conclusion
You have every right to feel a little smug! You have overcome many hurdles to get to this point.
But once you have given yourself a pat on the back remember that while your adventure has reached your target destination, new routes could open up and new hurdles could form. You need to keep an ear to the ground at all times whilst also looking for opportunities to further solidify your strategy.
Have a look at our report – The State of UK Employee Engagement for further guidance on how you can continually improve your employee engagement strategy. You’ll also find out whether your employee engagement strategy is on par with the best performing UK organisations.
Game-changing Guardian
Game-changing Guardian
Are you a Game-changing Guardian?
Congratulations. You have been on a journey of discovery but you now have a solid employee engagement strategy that is effectively engaging your employees.
Your leadership team are invested, you work fluidly with others in your organisation and you have all the data and insight you need to make confident decisions.
Since inception, your employee engagement score has increased and employee engagement is now widely ingrained in your company culture.
Conclusion
You have every right to feel a little smug! You have overcome many hurdles to get to this point.
But once you have given yourself a pat on the back remember that while your adventure has reached your target destination, new routes could open up and new hurdles could form. You need to keep an ear to the ground at all times whilst also looking for opportunities to further solidify your strategy.
Have a look at our report – The State of UK Employee Engagement for further guidance on how you can continually improve your employee engagement strategy. You’ll also find out whether your employee engagement strategy is on par with the best performing UK organisations.
No matter where you are on your journey, the fact that you are reading this would suggest that you are as passionate about employee engagement as we are. You are on the road to improved staff satisfaction, increased productivity, greater customer advocacy and higher profits.
At VRAMP we are proud to play a part in this journey. We help our customers implement their employee engagement strategy through our employee communications platform. Our customers can create impactful internal comms, encourage two-way communication and gain insight on content performance and employee engagement levels. To find out more about how our internal communications tools and employee engagement surveys could improve the working lives of your employees, request a demo today.
Rachel Stidworthy
Marketing Manager
With over 15 years’ experience in communications I have seen first-hand the difference strong internal communications can make. I am passionate about helping organisations reap the rewards of an engaged workforce and feel privileged to work for an organisation that has this same passion. We can achieve so much more when we work together towards the same goals.
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