1st December, 2021.
Analytics in the context of internal comms and employee engagement is a game-changer. 48% of UK businesses don’t measure the effectiveness of their internal communications. That’s half of businesses who have no idea if their internal comms are achieving anything.
For those that do measure the performance of their internal communications they have complete visibility. They can see which departments in the organisation are most engaged and which aren’t, and they can see which content resonates the most. This level of insight enables them to make continual improvements to their approach so that engagement continues to increase.
With analytics under your belts, you have the opportunity to use employee engagement as a real driving force to improve business output.
Analytics also brings more efficient ways of working within internal comms teams. With greater insight the team can hone in and focus on specific areas where improvements have been identified. Without analytics to identify such opportunities, most internal comms departments will try to cover all bases but only be able to do so with a very light touch.
Due to the value analytics brings we have invested a lot of time perfecting the analytics functionality within VRAMP.
Using similar technology, VRAMP also displays results of surveys in an easy to digest way and this sits alongside the content statistics for a complete overview of every type of engagement.
VRAMP is an all-encompassing employee engagement platform which enables our customers to send news, videos, images, files, forms and surveys. Our analytics features not only measure all of these, but it also measures any responses received from employees. By measuring every aspect of employee engagement VRAMP delivers hugely valuable insights that inform confident decisions.
Clicks give you a better indication of the value the recipient saw in the article because they are invested enough to click to find out more. But you may not always have something you want your employees to click through to. Read times give you a far more accurate representation of engagement and with VRAMPs algorithms working out the average read time for every article, you’ll know exactly what is resonating and what isn’t.
Every time an eNPS survey is carried out you will see the percentage of employees who have responded and your overall eNPS score. These are displayed over time so that you can quickly and easily see how engaged your employees are.
For more information on Employee Net Promoter Score check out our guide.
For starters, VRAMP enables our customers to communicate more transparently with employees. They can inform them why they are taking the approach they have and keep employees much more in the loop. This goes a long way to better engagement.
The level of insight also leads to more confident decisions on their own strategies but beyond that, our customers are able to make employee engagement a business KPI that is reported upon just like any traditional business KPI. They also use the data to build a business case for additional resource, tools or system.
I’m quick thinking & make calculated decisions that help projects & clients move forward & not stall. Helping businesses deliver on their objectives through VRAMP’s internal communications system.