Use Case

Internal communication

Effective internal communication channels are vital for the smooth running of your organisation and yet so many employees still receive secondhand and delayed news and have to sift through communications to find what is important to them. VRAMP replaces this cumbersome way of working with an internal communication system that brings visibility, collaboration and engagement.

Reach everybody no matter where or when they work

Shift patterns, the type of work employees carry out and conflicting priorities all compound the challenge of getting communications heard. Many organisations rely upon multiple channels to reach everyone. Be that line managers, posters, emails, newsletters, or intranets. Whatever the combination, every additional channel creates more work and despite the effort, many employees feel these comms are just impersonalised noise that they have little interest in.

VRAMP simplifies this with an internal communication system that delivers information to everyone, but that information is specific to them. Your employees access their personal feed either via desktop or their internal comms app. They don’t need a company email address or to remember passwords to gain access, making it quick and easy for people to keep up to date.

Measure the effectiveness of your internal comms

Too many communication professionals work in the dark, busy sending out communications but receiving very little feedback. How do you know what employees want to hear? How can you improve your internal communications strategy? How do you evidence the return on investment of your work?

VRAMP provides you with all this information and more. Our internal communication system records statistics against every message you send. You can see which communications employees have interacted with, how they have interacted, and which teams are most engaged. All this information is collated in concise dashboards making it very easy for you to identify improvements and evidence performance.

Maximise engagement with your internal communications

Time is precious: both yours and that of your employees. For you to achieve a highly effective internal communications strategy you need to deliver comms that really resonate.

Comms that people want

For your employees to want to read what you send, your messages need to look good. VRAMP’s Content Creator enables you to create visually appealing communications in just a few clicks. You can add text, images, links, files, and videos and if your communications are important, you can pin them to the top of feeds or send push notifications. The internal communication system is also highly intuitive further improving the employee experience.

Information to the right people

We live in a busy world. The moment your employees receive information that isn’t relevant to them they will start to disengage. With our internal communication system you can stop this from happening by selecting the right audience or group of people to send it to. Engagement statistics will further help you define what your employees want to hear so that you can ensure all of your internal communications are meaningful.

Collaborative working

Join your internal communications up by getting everyone involved. Leaders and other communicators can create their own messages with author rights and your employees can share their feedback through likes, comments, and surveys. This fully collaborative way of working will drive employee engagement and help you continually build an internal communications plan that truly makes a difference.

Ready to VRAMP up your internal communications?

Get in touch to find out how our internal communication system can improve the effectiveness of your internal comms.

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FAQs

What are the different types of internal communication channels?

The definition of internal comms is “the function responsible for effective communications among people within the same organisation”. Whilst a concise description, internal communication actually takes on many guises and is one of the least defined functions within a business. There can be a huge amount to communicate, from financial updates to Christmas party details. As such, there are many channels that can be used in the process of communicating with employees.

Emails
Newsletters
Team briefings
1:1s
Intranet
Messaging platforms such as Slack or Teams
Document sharing tools
Project management tools
Video conferencing
Posters
Letters
Social media channels
Text messages
Events
Surveys
Internal communication systems

This list is far from exhaustive but does demonstrate just how broad internal communications can be. The best question to ask when considering what internal communications channels to use is what are you trying to communicate and what engagement do you want to achieve? Will channels that purely ‘push’ communications out be effective? While the communication may reach the relevant people, are they reading and engaging with it?

It may also be worth considering if all your existing channels are required. If there is an opportunity to consolidate systems or processes it will enable communicators to focus on quality over quantity.

How does an internal communication system work?

An internal communication system is a piece of software that can be downloaded on a mobile phone or tablet and used to receive and exchange information specific to a company.

Our internal communication system is available on iOS and Android and includes a desktop version to ensure everyone can gain access. Communicators create a message through the desktop or app, select who should receive it and when to send it. Employees receive the information in live time on their personal feed which looks very similar to the social media platforms they are likely to be familiar with. Employees can interact with those messages through like buttons and comments and communicators receive data in dashboards that display how effective their communications are.

How can I get buy in for an internal communication system?

Organisations with an effective internal communications strategy have more engaged employees who are more loyal and subsequently work more productively. A study by Forbes found that organisations that make employee engagement central to their business strategy are 21% more profitable. These statistics are driven by a reduction in absenteeism and increase in staff retention.

To truly engage employees you need to get the right messages to the right people in a timely manner and via a tool that they want to engage with. Internal communication systems are a fast and effective way of achieving this.

If you would like some support building a business case to present to business leaders, get in touch and we will help you calculate the return on investment.

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