6th January, 2022.
With 2021 now behind us, many are reflecting on the year that has passed and planning for the year to come. Us included.
It was an extension of 2020! COVID was still very present with many internal communication departments still being consumed by COVID updates. They were forced to be far more reactive than in the past and the disruption with sickness and isolation continued to challenge organisations up and down the country.
But, despite its challenges, the COVID pandemic has actually brought some positive change within internal communications.
As an internal communicator, you are riding the wave of opportunity. Your internal communications have shone in 2021. They have demonstrated the difference strong internal communications can make to individuals, teams, and organisations as a whole.
We all hope that 2022 will be known as the year things returned to normal. But, for internal communications, we don’t want normality to resume. We want internal communications to continue as an essential function that sits centrally in every organisation. Not for internal comms to sink back into the shadows.
Continuing to evidence value will therefore be essential. You need to prove why internal comms should continue to be an investment for business leaders.
To evidence the best performance possible, you are going to need to run a tight ship that operates efficiently and delivers communications that engage with the right audiences.
Here’s to a positive year to come. Internal communications are on an exciting journey and we can’t wait to see the developments and growth that take place over the next 12 months.
With over 15 years’ experience in communications I have seen first-hand the difference strong internal communications can make. I am passionate about helping organisations reap the rewards of an engaged workforce and feel privileged to work for an organisation that has this same passion. We can achieve so much more when we work together towards the same goals.