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15 benefits of an internal communications app

23rd September, 2021.

15 benefits of an internal communication app

For many years we have relied upon ‘traditional’ communication methods to share information internally with our employees. From face-to-face meetings to posters in rest areas to emails and intranets. While each of these channels has its own merits, they also have their limitations.

This blog compares internal communications software with these traditional communication tools, highlighting the key differences and benefits each of those differences brings. Here are 15 reasons that an internal comms app will transform your business.

1. Give employees a voice

The traditional methods of internal communication do a good job of disseminating information but they give little opportunity for employees to have their say.

While for some business leaders enabling employees to ‘have their say’ is a terrifying concept it really needn’t be. They picture scenes of anarchy with strongly opinionated individuals standing on the pedestal broadcasting their views for all to hear, but in reality, giving employees their say is about giving them an opportunity to share their opinion on the matters that affect their working lives.

What’s more, giving employees a voice is a critical part of employee engagement. Without employees feeling as though they are listened to, it will be impossible to truly engage employees. At best you will just be good at internal communications.

2. Reap the financial rewards

As the point above highlights, internal communication apps give an opportunity to truly engage employees to a level not achievable with traditional methods of communication.

With greater employee engagement come financial benefits. There is a lot of evidence available to back this up. Here are a couple of statistics from Engage for Success that paint a very clear picture:

  • Businesses with engagement scores in the top quartile had twice the annual net profit of those in the bottom quartile.
  • Organisations in the top quartile of employee engagement scores had 18% higher productivity than those in the bottom quartile.

Switching to an internal communication tool that drives, and measures, employee engagement makes business sense.

3. Reach everybody

One of the biggest problems with traditional internal communication channels is that they rarely reach everyone. In fact, in a recent survey we commissioned, 27% of internal communication professionals stated reaching all their employees was their greatest challenge right now.

Historically, organisations have utilised multiple channels to increase their reach but even then, with different work patterns, locations and occupations, it is rare that communications reach everyone.

An internal communication app changes this. Everyone, from an individual sat in an office, to a warehouse operative, to a paramedic, will receive your communications. That is because an internal comms app can be accessed without a company email address. All that is needed is a mobile phone. (VRAMP also has a desktop version for those who spend more time in front of a computer.)

4. Put the right information in front of the right people

In addition to reaching everybody you also need to ensure you are not bombarding them with information. Employees in the sales department will require different information to those on the frontline. The last thing you want is for them to be sifting through information to find what is of interest to them. Over time this will become bothersome, they’ll give up and disengage.

An internal communication app allows you to segment audiences so that employees only receive what is relevant and interesting to them. Every time they open the internal comms app they will see the information they want to read which will further boost employee engagement.

5. Share information quickly

There are times when there is information that needs to be circulated fast – whether that is a major health & safety alert or a business announcement that cannot afford Chinese whispers.

When using an internal communication app, at a click of a button everyone receives the information at the same time. Push notifications and options to pin an announcement to the top of feeds mean that those messages are received far quicker than any traditional communication method.

Content can also be written on the go (via a mobile) enabling multiple people to contribute content. This immediacy can make a huge difference, particularly in a crisis.

6. Provide a single source of truth

Internal communication apps simplify the entire communication process. One message can be sent to every employee at a click of a button. Without needing to rely on other people to disseminate messages you know that original messages aren’t being misinterpreted or, worse still, missed altogether.

Every employee knows that the information they read is true to the original source.

7. Make it easy for people to engage

As a society we want things to be easy. If employees have to take time out of their normal working day, remember yet another password or learn how to use a new system you risk them losing interest.

An internal comms app simplifies the entire communication process. Apps such as VRAMP will be very intuitive to use, akin to many social media platforms that most of the workforce will be familiar with. There is no need for a password and the internal comms app can be accessed on any iOS or Android device.

By improving employee’s accessibility to your communications, you will automatically increase their engagement.

8. Put employees on a level playing field

The logistics involved with traditional communication channels would mean that inevitably, employees who work at a computer would receive information earlier than those who work in a different location. Purely because of the logistics of passing messages through the chain of line managers. This creates an unspoken division – a ‘them and us’ culture.

The simplicity of preparing and sending all communications from one internal communications platform means you can remove these unspoken divides. There are no hierarchies for receiving information and everyone can get involved through comments and surveys so no one feels less important than their colleagues.

On paper, this is a subtle benefit but it makes a huge difference to the culture of a business.

9. Connect employees

An internal comms app goes beyond sending and receiving communications. They also have additional features such as an employee directory and document library that help to connect employees with people and documents.

Employees can search the database to find colleagues they need support from or documents they need for a specific job. This boosts collaboration and improves productivity.

10. Monitor skills gaps

Internal comms apps such as VRAMP also list the skills each employee has to offer. This searchable database makes it even easier for employees to collaborate but it also helps managers identify skills gaps and training needs.

11. Collate more ideas

With an internal communication app, you will reach a wider audience. Through comments and survey responses these previously unreachable employees could contribute valuable ideas.

With a larger source of ideas available it will not only boost creative thinking, but it will also make employees feel more valued, increasing loyalty and engagement.

12. Strengthen the company culture

With better communications reaching more people your employees will have a greater understanding of the company vision and goals.

The other points listed above will also help each employee understand where they fit within those goals and how they contribute to the company’s success.

With a strong, well understood culture across your entire workforce, you will have a powerful army of people that will drive your business forward.

13. Communicate more efficiently

As many of the points above highlight, an internal communications app will enable you to communicate and engage far more efficiently. And if you choose the right internal comms app there will also be no need to swap between platforms for internal communications and employee surveys.

Having everything you need in one tool not only makes your working life easier, but it will also help you work more collaboratively with any other colleagues who hold responsibility for internal comms or employee engagement.

14. Measure and prove the ROI of employee engagement

Potentially the biggest benefit of an internal communication app is its ability to provide you with data. You will be able to see which communications employees have engaged with most, which topics of conversation are most interesting to them and what employee engagement scores look like on a company and team level.

Furthermore, if you choose an internal communication app that includes employee survey tools you will also be able to view all the employee survey results in the same employee engagement system.

This level of data is game changing. Particularly when the traditional forms of communication have provided very little if any, analytics.

It means that employee engagement finally becomes a valid, valuable Key Performance Indicator (KPI) that can be measured alongside other business goals to evidence how employee engagement contributes to business performance.

15. Improve employee engagement

Without accurate analytics you cannot be confident in any changes you make to better your employee engagement strategy. An internal communication app removes the need for guesswork or hunches. Instead, you can make confident improvements to your strategy safe in the knowledge that you can measure the effectiveness of each of your changes.

The level of data that an internal comms app provides makes it possible to continually improve your employee engagement strategy.

Take your journey to the next level

If you’ve read this far it suggests that you can really see the benefit of an internal communications app. And rightly so, these are 15 of the strongest points, we could waffle on for days about the brilliance of internal comms apps!

Perhaps now is the time to discover more about how our internal comms app could help you realise these benefits? Either give us a call on 01392 984175 and we’ll happily answer any questions you have or request a demo of VRAMP to see exactly what an internal communication tool can do for you.

daniel wright

Daniel Wright

Marketing Assistant

With a desire to grow personally and a wish to improve working lives through employee engagement, I am thrilled to be part of building an internal comms system that connects everyone.

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Blog Internal Communication

VRAMP achieves ISO 27001

VRAMP achieves ISO 27001

July 14, 2021.

VRAMP achieves ISO 27001

VRAMP is thrilled to have been awarded the highest international information security standard. The ISO 27001:2017 certification highlights VRAMPs dedication to providing a highly secure employee engagement software solution.

What is ISO 27001?

Published by the International Organisation for Standardisation (ISO), ISO 27001:2017 requires a detailed audit to ensure compliance against an extensive list of information security criteria. The standard evidence that a business holds data safely and has the systems in place to combat any threats to the integrity of that data.

What this means for VRAMP’s clients?

It provides confidence that we have the best information security, cybersecurity and privacy protection a business can achieve. Our clients know that we have the systems in place to protect their data.

What ISO 27001 means to us

There are many milestones a business can reach, achieving ISO 27001 is one of them.

Protecting all data within our business, in particular that of our clients, is routed at the core of what we do at VRAMP as a data handler. This accreditation means that we not only meet the highest standards today, but also confirms that we will review our processes and information security on an ongoing basis to ensure VRAMP continually meets the highest standards.

We also believe that it sets us apart from our competitors. Many in the employee engagement software industry just rely upon their data centre to meet the ISO 27001 standards. We choose not to take any shortcuts. While we still only work with ISO 27001 accredited data centres, we also ensure we meet these standards too.

When you combine or security with the capabilities of our employee engagement software, it makes all of us extremely proud of what we have achieved for our clients.

If you feel like you need to find a better way to improve employee engagement, get in touch and we will show you how our employee engagement survey tools will help you achieve better results.

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Internal Communications Strategy

internal communication

Internal Communications Strategy

What exactly are you trying to achieve? Every company will have different goals, based on their individual needs. However, in a successful internal communications strategy, there are some goals that should be the gold standard. These are:

  • Share information – ensuring employees are kept fully informed
  • Unity culture – imparting the values and ethics behind business decisions
  • Employee feedback – offering employees a platform to share ideas and concern.

While the primary goal of internal communication is to keep employees informed, it is also crucial to ensure that a unity culture is strived for and two-way internal communication channels put in place. Ask yourself the 5 best internal communcations questions.

Who is it aimed at?

Never forget to focus on who your internal communications strategy is aimed at.

Your employees have a lot on their minds, from the stress of the job they have in hand to worries about what the future has in store. They have personal matters and concerns too. Your job is to cut through all the noise and get your company message heard.

To get, and keep employee engagement you will need to understand your workforce and what information they will find interesting and important. It may be helpful to segment the audience into specific groups based on age, locations, teams and attitude. Messages about pensions will be more important for older employees for example, as anyone under 25 plans to live forever!

Don’t expect a single internal communication to work for every employee. Use a range of techniques in your internal communications strategy to allow for individual needs.

Why do you do it?

To get the most out of your internal communication strategy, you need to define your goals.

This will be different for every company and it can’t be just “make more money”. For some the goal may be to improve staff retention levels, while for others it will be about improving productivity.

Using an employee engagement app like VRAMP give you the ability to set benchmarks and monitor engagement to achieve these goals.

Once you have strong, clear goals in mind, the rest of your internal communications strategy will fall into place much more easily.

What are you sending?

You need to always consider the two questions that reside in the minds of your employees, “why should I care?” and “how does this affect me?”. Employees will see everything you are saying through their own personal filter.

Your internal communications strategy will work best if you have already mapped out some outcomes that will interest them. Making their jobs more enjoyable and easier for example.

Not as easy as it sounds I know, you can’t put a positive spin on everything! This is where a positive unity culture comes into play, the bad news needs to be on everyone’s shoulders in the business, not just the shop floor.

How is it received?

It’s important to consider how your messages are transmitted when creating an internal communications strategy.

Will they respond to a company-wide email, a social media channel or perhaps a messaging service like Microsoft Teams? Your best option is always to provide a choice of channels to allow your employees to receive information the way they like it.

An employee engagement app offers a range of channels, tools and feedback mechanisms. Providing a two-way communication stream for maximum employee engagement.

When are you broadcasting?

Like comedy – timing is crucial in both external marketing and internal communications. It is a balancing act between announcing too early with incomplete information, and leaving it until after the office grapevine is in overdrive!

When your internal communications become sporadic and only when there is a crisis you will find engagement levels begin to suffer as employees feel forgotten and side-lined.

Your aim should be to maintain a regular and consistent pace of messaging within your internal communications strategy. Use the range of tools and reports at your disposal to ascertain when the best time of the day is for your employees.

author-darren-hepburn

Darren Hepburn

Director

Bon Jovi loving, social media junkie and F1 fan. I spend most of my time thinking about the impact technology is having on our society. And my pug Winston…

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Blog Internal Communication

The Best Types of Internal Communication

internal communication

The Best Types of Internal Communications

Internal communications is an important activity that covers many areas of a company. As a result there are key internal communication types that need to happen if your business is to thrive.

The traditional methods of internal comms such as company mandates pinned to noticeboards and one-way email newsletters do not allow for vital feedback from departments, teams and employees. In this blog we will look at 3 of the best types of internal communications.

Leadership Communication

The original flow of “top to bottom” of information.

This method of downward communication still plays a vital role in internal communication. Keeping employees informed about the state of the company via formal announcements, company updates and progress reports.

Email is widely used by businesses to deliver this form of communication however this may not be the most effective method of reaching every employee consistently. Email inboxes are becoming overloaded and non-desk employees are often missed out.

You can solve these issues by using an internal comms app. Which give leaders the power to reach every employee with effective messages in modern formats like video, article feeds, employee surveys and polls.

Employee Communication

Vital feedback from employees back to managers.

Employees are on the frontline of your organisation. They will have opinions, thoughts and feelings gathered from their work that could really benefit your organisation. This crucial feedback must be listened to and acted on. This flow of “bottom to top” information can be achieved via workplace surveys, Employee Net Promoter Scores and staff polls.

The aim is not just to talk at your employees, give them a voice and engage with them through employee communication. This two-way street ensures every employee plays an active role in contributing to company success.

Crisis Communication

Never has this been more relevant than in 2020.

The Coronavirus has changed the way we look at internal communications forever. When a company faces the major disruptions and unexpected changes brought about by COVID-19, crisis communication becomes crucial to a business’s survival.

Having a crisis communication strategy helps mitigate risk, keeps employees safe and reduces the impact on your company income. The key here is reaching every employee during a crisis effectively and quickly.

A flexible internal communications app gives an organisation the ability to deliver crisis communications. It connects with employees wherever they are; at home, at work or on the road with feedback channels that allow you measure the reach of your communications. Its speed and flexibility gives you the power to quickly adjust your plans to suit the ever-changing situation.

author-darren-hepburn

Darren Hepburn

Director

Bon Jovi loving, social media junkie and F1 fan. I spend most of my time thinking about the impact technology is having on our society. And my pug Winston…

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Blog Internal Communication

How to Use Video in Internal Communication

internal communications

Using video to communicate with employees

Using video to communicate with employees is a very valuable part of any internal communication strategy. It isn’t a new idea but love it or hate it, video conferencing became much more common during lockdown and now we are all more familiar with being on screen.

It is not an easy thing to do. I’ve been a public speaker for many years, giving talks and seminars in front of hundreds of people but I turn into a bumbling idiot when looking into a camera. So what are the secrets to producing interesting good quality content?

Practice

Sounds obvious but it really does work! If you are using video to communicate with employees you must first feel relaxed and confident. Or as relaxed and confident as you can be at least!

Just grab your phone and start recording yourself talking about anything. These videos will never leave the safety of your phone storage, their purpose is to get you used to looking at the camera rather than yourself in the screen and feeling more comfortable with the result.

Let your eye line roam a little, staring at the camera intently whilst you recite content can come across a little… well, creepy!

Start alone at first, get used to the feeling of recording yourself. Then, when you’re feeling more confident, move to a public space and repeat the process. Hold the phone boldly – don’t try to secretly record yourself!

Equipment

3 items that will make your internal communication video look and feel more professional.

Lighting. A must on every filmset in the world is good lighting, even when filming outdoors and it will make a real difference to your videos. You can buy selfie ring lights that clip onto your mobile phone for as little as £15. Alternately you can get mini stands with halo lighting built in. Good lighting makes you look good, which in turn will improve confidence!

Tripod. Set your phone or camera into a stand so there is no distracting wobbles, no moving out of shot and no arm ache! Using a tripod with a phone or monitor mounted webcam frees up your hands for gesturing. Hand movement is an unconscious thing you would do if speaking face to face so freeing up your hands will relax you.

Microphone. Either invest in a good microphone or utilise the one in your earphones. A microphone eliminates external noises like wind and means you won’t find yourself talking loudly or unnaturally.

Do your preparation

Have a storyboard in mind before you start.

Film makers don’t just turn up on day one with the actors and start filming. They have scripts, storyboards, rehearsals and plans which they produce before filming begins.

Speak to colleagues or maybe run a quick survey to conclude the best way to go about using video to communicate with employees. What information would make their workday more enjoyable or productive? Find out who they want to hear from; is it the Managing Director, direct line managers or industry leaders?

I know this may seem a bit much for your weekly internal communication round up but your video content will be produced far quicker if you have a basic storyboard and agenda to follow rather than the classic “winging it” approach. Once you’ve got a storyboard have a pre-recording run through without the camera rolling. When you’re happy with the flow you can produce the content with no interruptions.

Don't fly solo

Release your inner chat show host.

Getting colleagues involved with your video content via employee or senior management interviews is a great way to relive any filming tension you may experience and increase overall employee engagement.

Without the emphasis on the camera your internal comms content will look and feel more natural in an informal chat setting. Making it more watchable and less staged.

Paralysis by analysis

Using video to communicate with employees is a really valuable tool in your internal comms strategy but remember you’re not remaking The Shawshank Redemption.

Unlike written or image based internal communication content, video seems to fall under a whole new level of post-production scrutiny. Resulting in very long lead times and worse, not releasing the content at all!

You are not Steven Spielberg, unless you are, and by some miracle you’ve stumbled on this blog. In which case, I’m a huge fan sir! The rest of us have to expect our internal communication videos to be slightly rough sometimes, for them to have places you’d love to redo. The key here is to let them go and publish.

Don’t get stuck overthinking. A video that is 95% perfect and released will improve employee engagement and company moral. A video that is 5% wrong (in your eyes) and not released will do neither.

 

author-darren-hepburn

Darren Hepburn

Director

Bon Jovi loving, social media junkie and F1 fan. I spend most of my time thinking about the impact technology is having on our society. And my pug Winston…

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Internal Communication

Internal Communication During the COVID-19 Crisis

internal communication

Internal Crisis Communication During the COVID-19 Pandemic

The value of Internal Communication during a crisis

Coronavirus (COVID-19) is spreading globally at an incredible rate. New cases are being recorded daily by doctors via regular updates from our government. The virus is also an issue for our economy as a whole. Businesses are beginning to feel the impacts on turnover, with many having to close down and furlough their employees.

But where does that leave the employees now working from home and the employees working on the frontline?

How does a business manage to instantly share the information its employees need to do their jobs when they are now scattered or working different shift patterns? How do you keep the workplace productivity high and team collaboration strong when your teams have been disrupted? And how do you engage with your employees when their world has turned upside down? 

Internal crisis communication has never been more important.

Lisa Ross, COO of Edelman in the U.S has said:

“Employees are turning to business as a source of truth on the daily issues they’re facing. So we’re counselling our clients to keep up a continual cadence of credible information.”

A cadence of credible info… Now that’s some smashing fancy talk for a Friday! Essentially your internal crisis communication needs to be a regular, probably more than normal, feed of information on what is going on and how important each employee’s role is in the businesses survival.

Your internal crisis communication needs to offer guidance

COVID-19 is changing internal communication and employee engagement. Your workforce could be feeling isolated and alone. They will have questions. “What’s going on?”, “will I still have a job at the end of all this?”, “will I lose my job if this lockdown carries on too long?”. Internal communication will play a vital role in handling these questions and keeping your employees focussed and on track.

74% of employees feel they are missing out on important information - Gallup poll.

Whilst your employees are working remotely or different the opportunity for “fake news” to feed into the business is high. Private WhatsApp chats and Microsoft Teams messaging will be spreading stories and gossip. You need a solid platform and strategy in place to stub out the negativity with updates and news on positivity and truth.

So what should you do?

These are my 3 top tips on how to manage your internal crisis communication:

Right Place - Right time

Hanging notices in the staff room doesn’t cut it anymore, neither do intranet updates that are locked away behind company firewalls. You need to send out timely messages on a regular basis on a platform every one of your employees has access too at home. 13% of employees use their company intranet and 2 in 3 employees ignore email newsletters through email fatigue.

Gauge Opinion

Your employees will have questions and if you do not answer them – fake news will! Use regular surveys and polls to gauge feeling and allow your employees a mechanism to ask questions and air their concerns.

Analyse Metrics

How do you know if your internal communication is effective if you don’t track it? You need to be able see if your employees are reading your updates and which content generates the most reads and questions. These important metrics form the building blocks of future campaigns and updates and will help you evolve your internal crisis communication to maximise its effectiveness.

author-darren-hepburn

Darren Hepburn

Director

Bon Jovi loving, social media junkie and F1 fan. I spend most of my time thinking about the impact technology is having on our society. And my pug Winston…

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Internal Communication

5 Internal Communication Problems

internal communication

How to overcome poor communication in the workplace

The role of an internal communication professional has changed. Communicating with employees for the purpose of releasing big news or changes is not enough. This closed approach to internal communication is likely to disengage employees and cause your internal communication strategy to subside. In this blog we outline the 5 most common problems and provide guidance on how to overcome poor communication. 

Non-Desk Employees

Not everyone works at a desk with access to company email or intranet. This creates a big logistical challenge but it’s vital you find a way around it if you are to overcome poor communication within your organisation.

Not having an internal comms app that every employee, contractor and stakeholder can access can hurt your relationships with your non-desk / remote workforce. Remote working is growing rapidly and internal communication professionals need to have a plan on how to keep them informed and engaged.

Time and effort goes into producing content for your workforce only for it to be inaccessible to Non-Desk Employees. 84% of Non-Desk Employees feel they do not receive enough support and communication to do their job.

Time Consuming

Updating multiple platforms & lack of collaboration is another hurdle many businesses need to overcome.

Creating engaging content is difficult enough, then you have to replicate it across email, intranet , staff noticeboards and social media.

In today’s fluid business world, internal communication professionals need to ensure much better cross department communication takes place. This ensures an even spread of content workload, fresh and interesting articles for your workforce and ultimately – far more engaged employees.

Customer facing teams like, marketing, sales, development and account management cannot work separately. In order to be successful, they need to communicate effectively on a regular basis.

The most effective way to do this will be with an internal comms app that all authors can access. With a single platform central to everything all your communicators do, you will ensure everyone sings from the same hymn sheet.

Low Engagement

Little or no feedback on company news.

29% of employees say their organisation’s current method of internal communication isn’t working. They feel disengaged and out of the loop.

Good employee engagement is a top contributing factor to high-performance growth culture business and an undeniable producer of productivity and payback.

Getting a better engagement rate requires three key values:

  • Employees want to be known and recognised as important individuals to the business.
  • They want to be valued. Employees want to know the company cares about them.
  • Empowerment. Some employees want increased responsibility, while others may want things like training and development.

Embracing a two-way engagement strategy to achieve a higher engagement rate and employee productivity with definitely help you overcome poor communication practices.

Email Fatigue

Overloaded employee inboxes are a common problem.

Email fatigue is a state that occurs when employees get tired of receiving email. They start to ignore messages, delete them, unsubscribe, or even worse – they send your emails to their spam folder.

Email fatigue is mostly the result of a company sending employees irrelevant emails or sending emails too frequently. Seeing gradual decrease in email engagement numbers like opens and clicks is a clear indicator of a tired and disengaged workforce.

An employee engagement app like VRAMP is designed so that the flow of information is faster, error free and more targeted with the use of feeds and teams. A solution such as this will not only help your overcome poor communication challenges, it will also help you attract a younger generation to work with you. 

Useable Analytics

Looking for more than just open and click rates.

Feedback and analytics are key to any internal communication strategy. You need it to measure engagement and gauge opinion whilst your employees appreciate the fact their voice is heard.

The focus should really be on measuring the impact of your internal communications on employee engagement, motivation and productivity. You need to be on top of your employee advocacy. Engagement metrics go a long way to help build a suitable program for this and will help you both identify and overcome poor communication issues.

author-darren-hepburn

Darren Hepburn

Director

Bon Jovi loving, social media junkie and F1 fan. I spend most of my time thinking about the impact technology is having on our society. And my pug Winston…

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Internal Communication

Internal Communication Best Practice

internal communication

Internal Communications Best Practices

Internal communication used to mean sending out bulk email newsletters, hoping that they would get past highly strung message filters to people across the business who would eventually read them. And who can forget the time our NHS managed to kill their mail server with 1 million reply-all emails!

Internal communication and employee engagement driven strategies have changed. Embracing new technology, employee schedules and circumstances. Here are our top 5 internal communications best practices.

Internal communications best practices #1

Use all the tools in the toolbox

Sounds obvious, but internal communication is no different to external marketing with regards to channels. Don’t just stick to intranets, staff notice boards and email newsletters, embrace mobile apps, chat services and video streaming.

You are looking to replace the “them and us” culture with one of unity and togetherness. An engaged, valued and informed team will stay committed behind your goals so find out which medium they prefer to receive information from you.

Internal communications best practices #2

Develop an internal communication strategy

Now you’ve got the gear – it’s time for the idea!

Have a plan with 3 months of content, targets and goals. Be flexible to change and ready to receive vital feedback from your audience. Set up feeds and segments to ensure the right message goes to the right places.

Internal communications best practices #3

Celebrate success

Virtual high fives all round.

If employees at all levels are given a means to give virtual props to their colleagues, internal communication can become the shared responsibility of each member of the business instead of a single communication. Celebrate success – involve as many people as you can in the process to ensure you grow your champions and ambassadors.

Internal communications best practices #4

Identify key metrics

Metrics on your internal communications show success and drives future strategy. Best intranet metrics measure business outcomes.

Analysing these metrics will give you a first-hand report of areas which need more attention. Metrics which give organisations a basic idea of their current position can be open & click rates, time spent on stories and video view counts.

Internal communications best practices #5

Listen to feedback

Good internal communication listens to feedback and opinion from employees.

You need it to measure and improve engagement whilst your employees appreciate the fact their voice is heard.

author-darren-hepburn

Darren Hepburn

Director

Bon Jovi loving, social media junkie and F1 fan. I spend most of my time thinking about the impact technology is having on our society. And my pug Winston…