Categories
Employee Surveys

6 quick wins to improve employee survey response rates

6-quick-wins-to-improve-employee-survey

July 2, 2021.

6 quick wins to improve employee survey response rates

Surveys are a very well-known and proven way to get employee feedback, however, sometimes you are left wishing more people would take part, or the answers were a bit more involved. If you do find yourself asking these questions it is a clear sign that your employees may be finding it difficult to complete the survey. The good news is there are some really quick wins that can turn your employee survey response rates around.

Before you implement these tactics, you must be confident that your employees aren’t feeling fatigued. Our blog, ‘How to avoid survey fatigue’ discusses this in more detail and ultimately, if your employees have lost faith in the output of the surveys, the following steps will either have very little impact or simply won’t work.

But if you know that you have a solid employee survey communication loop in place, here are 6 quick wins that will help you see the survey responses you want:

  1. Predict the time required to fill in the feedback survey.
    By advising your employees how long it will take to complete the survey they know exactly what to expect and are less likely to put it off.
    Top tip: estimate how long it will take and add a bit more. Finishing the survey ahead of the expectation will give your employees a little boost!
  2. Make completing the employee survey part of their day.
    Designate a specific time when employees are invited to complete the survey so that it becomes one of their tasks rather than a task to fit in around everything else.
  3. Utilise advocates.
    Establish who your advocates are and encourage them to spread the word about the employee survey. A good employee survey platform will monitor who these people are, enabling you to ask for their support at the outset.
  4. Only send the survey to relevant people.
    Segmentation is key if you are to maximise survey participation. Most employee survey tools should enable you to segment your employees so just ensure you spend time identifying the most suitable groups.
  5. Use the right tone of voice.
    Ensure the terminology you use is relevant to the employees you are sending it to and avoid any loaded questions. It’s easy to fall into this trap when you are writing the questions so we would also suggest you get someone else to proofread the survey.
  6. Ensure there is value in every question.
    As you write a question think about the possible answers and how you can utilise those answers. Unless every question will generate responses that will confirm theories or inform actions there’s no point asking it.

If you feel like you need to find a better way to gather feedback, get in touch and we will show you how our employee engagement survey tools will help you achieve better results from your employee feedback survey.

daniel wright

Daniel Wright

Marketing Assistant

Driven to learn and better myself physically, mentally and professionally.

Categories
Employee Surveys

How to avoid employee survey fatigue

how-to-avoid-employee-survey-fatigue

June 25, 2021.

How to avoid employee survey fatigue

Surveys are unquestionably an extremely valuable way of gathering employee feedback. But in a world when many organisations turned to employee surveys to ‘check-in’ on their employees during lockdown, the term “survey fatigue” is increasingly being used. But survey fatigue needn’t become an issue. This blog looks at the reasons employees suffer from survey fatigue and the steps you can take to prevent it happening.

What is survey fatigue?

Survey fatigue occurs when an employee becomes frustrated or lacks enthusiasm towards an employee engagement survey. Those who feel fatigued are likely to either not complete the survey in the first place or provide inaccurate results. Both, of which will hamper employee engagement strategies.

There are two ways to define survey fatigue:

  1. Survey response fatigue – employees feel like they have been asked to complete too many surveys.
  2. Survey taking fatigue – whilst completing the survey employees lose interest and disengage.

The reasons for survey fatigue

If you ask your employees the reasons for feeling fatigued, they are likely to give you a number of reasons but actually, if you drill into them, most employees will be experiencing a lack of action fatigue rather than survey fatigue. If they do not feel like their responses will be used, or if they have not seen evidence of how their input has been used, they will quickly question the value of contributing to a survey. Four out of five employees stated that their managers would not act on survey results in a study by HR Magazine. This is an enormous proportion and highlights just how important it is to structure your entire employee survey process effectively.

Five steps to prevent employee survey fatigue

The golden rule to preventing survey fatigue is to drop the term “survey fatigue”! Instead focus on “lack of action fatigue”. As the statistic above highlighted, 80% of employees believe there is a lack of action within their organisation so by addressing this first, the rest will follow. The prevention is a simple one, albeit multi-faceted: communication, communication, communication.

Step 1: With every employee survey you complete you must first explain the purpose of the survey and how the results will be used.

Step 2: Once you have your responses and have analysed the results it’s time to communicate the findings to your senior leadership team and agree on the actions.

Step 3: Next you need to relay this message to line managers so that they understand what actions will be taken, why and what is expected of them.

Step 4: At this point don’t rely on your line managers to spread the message to your wider teams. We would always recommend you communicate directly with each employee to ensure everyone receives the same consistent message. Whether through an employee app or a company briefing, you need to know that everyone has seen what you are doing with their survey response.

Step 5: There is then one final step to close the employee survey loop. As actions come to fruition remind your employees why the changes are occurring. Some changes can take time to put in place so a gentle reminder that “you told us X, so we did Y” will reconfirm the value you put on their opinion.

Once you have a survey communication loop in place and you are confident that all actions are being followed through on, there are other best practices for employee engagement surveys than you can call upon to further improve survey participation rates. Take a look at our 6 ways to improve employee survey response rates blog for more information.

If you would like any support preventing survey fatigue and improving employee engagement, get in touch today.

daniel wright

Daniel Wright

Marketing Assistant

Driven to learn and better myself physically, mentally and professionally.