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15 benefits of an internal communications app

23rd September, 2021.

15 benefits of an internal communication app

For many years we have relied upon ‘traditional’ communication methods to share information internally with our employees. From face-to-face meetings to posters in rest areas to emails and intranets. While each of these channels has its own merits, they also have their limitations.

This blog compares internal communications software with these traditional communication tools, highlighting the key differences and benefits each of those differences brings. Here are 15 reasons that an internal comms app will transform your business.

1. Give employees a voice

The traditional methods of internal communication do a good job of disseminating information but they give little opportunity for employees to have their say.

While for some business leaders enabling employees to ‘have their say’ is a terrifying concept it really needn’t be. They picture scenes of anarchy with strongly opinionated individuals standing on the pedestal broadcasting their views for all to hear, but in reality, giving employees their say is about giving them an opportunity to share their opinion on the matters that affect their working lives.

What’s more, giving employees a voice is a critical part of employee engagement. Without employees feeling as though they are listened to, it will be impossible to truly engage employees. At best you will just be good at internal communications.

2. Reap the financial rewards

As the point above highlights, internal communication apps give an opportunity to truly engage employees to a level not achievable with traditional methods of communication.

With greater employee engagement come financial benefits. There is a lot of evidence available to back this up. Here are a couple of statistics from Engage for Success that paint a very clear picture:

  • Businesses with engagement scores in the top quartile had twice the annual net profit of those in the bottom quartile.
  • Organisations in the top quartile of employee engagement scores had 18% higher productivity than those in the bottom quartile.

Switching to an internal communication tool that drives, and measures, employee engagement makes business sense.

3. Reach everybody

One of the biggest problems with traditional internal communication channels is that they rarely reach everyone. In fact, in a recent survey we commissioned, 27% of internal communication professionals stated reaching all their employees was their greatest challenge right now.

Historically, organisations have utilised multiple channels to increase their reach but even then, with different work patterns, locations and occupations, it is rare that communications reach everyone.

An internal communication app changes this. Everyone, from an individual sat in an office, to a warehouse operative, to a paramedic, will receive your communications. That is because an internal comms app can be accessed without a company email address. All that is needed is a mobile phone. (VRAMP also has a desktop version for those who spend more time in front of a computer.)

4. Put the right information in front of the right people

In addition to reaching everybody you also need to ensure you are not bombarding them with information. Employees in the sales department will require different information to those on the frontline. The last thing you want is for them to be sifting through information to find what is of interest to them. Over time this will become bothersome, they’ll give up and disengage.

An internal communication app allows you to segment audiences so that employees only receive what is relevant and interesting to them. Every time they open the internal comms app they will see the information they want to read which will further boost employee engagement.

5. Share information quickly

There are times when there is information that needs to be circulated fast – whether that is a major health & safety alert or a business announcement that cannot afford Chinese whispers.

When using an internal communication app, at a click of a button everyone receives the information at the same time. Push notifications and options to pin an announcement to the top of feeds mean that those messages are received far quicker than any traditional communication method.

Content can also be written on the go (via a mobile) enabling multiple people to contribute content. This immediacy can make a huge difference, particularly in a crisis.

6. Provide a single source of truth

Internal communication apps simplify the entire communication process. One message can be sent to every employee at a click of a button. Without needing to rely on other people to disseminate messages you know that original messages aren’t being misinterpreted or, worse still, missed altogether.

Every employee knows that the information they read is true to the original source.

7. Make it easy for people to engage

As a society we want things to be easy. If employees have to take time out of their normal working day, remember yet another password or learn how to use a new system you risk them losing interest.

An internal comms app simplifies the entire communication process. Apps such as VRAMP will be very intuitive to use, akin to many social media platforms that most of the workforce will be familiar with. There is no need for a password and the internal comms app can be accessed on any iOS or Android device.

By improving employee’s accessibility to your communications, you will automatically increase their engagement.

8. Put employees on a level playing field

The logistics involved with traditional communication channels would mean that inevitably, employees who work at a computer would receive information earlier than those who work in a different location. Purely because of the logistics of passing messages through the chain of line managers. This creates an unspoken division – a ‘them and us’ culture.

The simplicity of preparing and sending all communications from one internal communications platform means you can remove these unspoken divides. There are no hierarchies for receiving information and everyone can get involved through comments and surveys so no one feels less important than their colleagues.

On paper, this is a subtle benefit but it makes a huge difference to the culture of a business.

9. Connect employees

An internal comms app goes beyond sending and receiving communications. They also have additional features such as an employee directory and document library that help to connect employees with people and documents.

Employees can search the database to find colleagues they need support from or documents they need for a specific job. This boosts collaboration and improves productivity.

10. Monitor skills gaps

Internal comms apps such as VRAMP also list the skills each employee has to offer. This searchable database makes it even easier for employees to collaborate but it also helps managers identify skills gaps and training needs.

11. Collate more ideas

With an internal communication app, you will reach a wider audience. Through comments and survey responses these previously unreachable employees could contribute valuable ideas.

With a larger source of ideas available it will not only boost creative thinking, but it will also make employees feel more valued, increasing loyalty and engagement.

12. Strengthen the company culture

With better communications reaching more people your employees will have a greater understanding of the company vision and goals.

The other points listed above will also help each employee understand where they fit within those goals and how they contribute to the company’s success.

With a strong, well understood culture across your entire workforce, you will have a powerful army of people that will drive your business forward.

13. Communicate more efficiently

As many of the points above highlight, an internal communications app will enable you to communicate and engage far more efficiently. And if you choose the right internal comms app there will also be no need to swap between platforms for internal communications and employee surveys.

Having everything you need in one tool not only makes your working life easier, but it will also help you work more collaboratively with any other colleagues who hold responsibility for internal comms or employee engagement.

14. Measure and prove the ROI of employee engagement

Potentially the biggest benefit of an internal communication app is its ability to provide you with data. You will be able to see which communications employees have engaged with most, which topics of conversation are most interesting to them and what employee engagement scores look like on a company and team level.

Furthermore, if you choose an internal communication app that includes employee survey tools you will also be able to view all the employee survey results in the same employee engagement system.

This level of data is game changing. Particularly when the traditional forms of communication have provided very little if any, analytics.

It means that employee engagement finally becomes a valid, valuable Key Performance Indicator (KPI) that can be measured alongside other business goals to evidence how employee engagement contributes to business performance.

15. Improve employee engagement

Without accurate analytics you cannot be confident in any changes you make to better your employee engagement strategy. An internal communication app removes the need for guesswork or hunches. Instead, you can make confident improvements to your strategy safe in the knowledge that you can measure the effectiveness of each of your changes.

The level of data that an internal comms app provides makes it possible to continually improve your employee engagement strategy.

Take your journey to the next level

If you’ve read this far it suggests that you can really see the benefit of an internal communications app. And rightly so, these are 15 of the strongest points, we could waffle on for days about the brilliance of internal comms apps!

Perhaps now is the time to discover more about how our internal comms app could help you realise these benefits? Either give us a call on 01392 984175 and we’ll happily answer any questions you have or request a demo of VRAMP to see exactly what an internal communication tool can do for you.

daniel wright

Daniel Wright

Marketing Assistant

With a desire to grow personally and a wish to improve working lives through employee engagement, I am thrilled to be part of building an internal comms system that connects everyone.

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Blog Employee Engagement

Is terminology standing in the way of employee engagement?

employee-engagement

September 16th, 2021.

Is terminology standing in the way of employee engagement?

Have you ever paused and thought about the terminology we use and the connotations those terms may have? I found myself doing this recently and it’s really hit a chord. It’s made me question if some of the language we use could be preventing, or at least holding back, employee engagement. Let me explain why…

We commonly use phrases such as “deskless workers” and “remote employees”. But surely these terms go against the very definition of employee engagement?

For an employee to feel engaged they must feel part of the company. They must feel like a valued member of the team. But both these terms create separation. “Less” within ‘deskless’ suggests a lower level to their office counterparts. The term “remote” instantly makes it acceptable that these people are more distant.

But this isn’t the first time we’ve created a divide. In the 1920s the term “blue collar worker” was created to represent the jobs which were typically carried out by people who wore darker clothes to hide the dirt. Accompanying that was the “white collar worker”. Over the years, these terms took on wider meanings with “blue collar workers” often being seen as low paid jobs completed by uneducated people. A divide was born.

Today we hear these terms less and less because those labels are no longer seen as acceptable. Furthermore, they are in no ways beneficial. So why are we repeating history?

It’s time for change

In the past, terminology that divides office-based workers from their frontline counterparts may have been necessary. Purely from a logistical point of view. Communicating with someone using a computer was very different to communication with someone on a factory production line. No doubt, albeit subconsciously, these terms favoured our office workers because they were far easier to communicate with. Sending an email or publishing an intranet article is much more straightforward than ensuring a message is disseminated through line management for example. Due to this completely different way in which we communicated with the two groups, there was a need to categorise them. Although I would still argue that we could come up with better terminology than “deskless workers”!

But today we do not need this definition.

We have internal communications software that can send (and receive) communications to every employee no matter where or when they work. Communicators can now focus on communications rather than the logistics of communications. This technological advancement means we do not need to segment employees by their access to a computer.

But to add to the argument; we now work in a world of hybrid working. The pool of “remote workers” has grown exponentially since the COVID pandemic. If we continue to define these people as a separate more ‘remote’ group, we are going to find our employee engagement taking a downturn.

With the help of internal communications software we have an opportunity to actually treat everyone the same. To create a level playing field that brings everyone together playing their part in the company goals.

I accept that internal communications software is a relatively new solution that hasn’t been adopted by every organisation yet, but I have hope. Hope that with the help of an internal communication tool and an eagerness to make hybrid working a success, we could see the end of divisive terminology.

In a decade I really hope that I look back on this blog with a smile on my face having realised that I haven’t heard the term “deskless employees” or “remote workers” for an absolute age. If I do, we’ll know that employee engagement has reached a new point in its evolution. A more sophisticated, employee centric point that in which businesses will be reaping the rewards that come hand in hand with an engaged workforce.

author-darren-hepburn

Darren Hepburn

Director

Bon Jovi loving, social media junkie and F1 fan. I spend most of my time thinking about the impact technology is having on our society. And my pug Winston…