The Best Types of Internal Communications
Internal communications is an important activity that covers many areas of a company. As a result there are key internal communication types that need to happen if your business is to thrive.
The traditional methods of internal comms such as company mandates pinned to noticeboards and one-way email newsletters do not allow for vital feedback from departments, teams and employees. In this blog we will look at 3 of the best types of internal communications.
Leadership Communication
The original flow of “top to bottom” of information.
This method of downward communication still plays a vital role in internal communication. Keeping employees informed about the state of the company via formal announcements, company updates and progress reports.
Email is widely used by businesses to deliver this form of communication however this may not be the most effective method of reaching every employee consistently. Email inboxes are becoming overloaded and non-desk employees are often missed out.
You can solve these issues by using an internal comms app. Which give leaders the power to reach every employee with effective messages in modern formats like video, article feeds, employee surveys and polls.
Employee Communication
Vital feedback from employees back to managers.
Employees are on the frontline of your organisation. They will have opinions, thoughts and feelings gathered from their work that could really benefit your organisation. This crucial feedback must be listened to and acted on. This flow of “bottom to top” information can be achieved via workplace surveys, Employee Net Promoter Scores and staff polls.
The aim is not just to talk at your employees, give them a voice and engage with them through employee communication. This two-way street ensures every employee plays an active role in contributing to company success.
Crisis Communication
Never has this been more relevant than in 2020.
The Coronavirus has changed the way we look at internal communications forever. When a company faces the major disruptions and unexpected changes brought about by COVID-19, crisis communication becomes crucial to a business’s survival.
Having a crisis communication strategy helps mitigate risk, keeps employees safe and reduces the impact on your company income. The key here is reaching every employee during a crisis effectively and quickly.
A flexible internal communications app gives an organisation the ability to deliver crisis communications. It connects with employees wherever they are; at home, at work or on the road with feedback channels that allow you measure the reach of your communications. Its speed and flexibility gives you the power to quickly adjust your plans to suit the ever-changing situation.
Rachel Stidworthy
Marketing Manager
With over 15 years’ experience in communications I have seen first-hand the difference strong internal communications can make. I am passionate about helping organisations reap the rewards of an engaged workforce and feel privileged to work for an organisation that has this same passion. We can achieve so much more when we work together towards the same goals.
Relevant resources
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