Internal Communications Best Practices
Internal communication used to mean sending out bulk email newsletters, hoping that they would get past highly strung message filters to people across the business who would eventually read them. And who can forget the time our NHS managed to kill their mail server with 1 million reply-all emails!
Internal communication and employee engagement driven strategies have changed. Embracing new technology, employee schedules and circumstances. Here are our top 5 internal communications best practices.
Internal communications best practices #1
Use all the tools in the toolbox
Sounds obvious, but internal communication is no different to external marketing with regards to channels. Don’t just stick to intranets, staff notice boards and email newsletters, embrace mobile apps, chat services and video streaming.
You are looking to replace the “them and us” culture with one of unity and togetherness. An engaged, valued and informed team will stay committed behind your goals so find out which medium they prefer to receive information from you.
Internal communications best practices #2
Develop an internal communication strategy
Now you’ve got the gear – it’s time for the idea!
Have a plan with 3 months of content, targets and goals. Be flexible to change and ready to receive vital feedback from your audience. Set up feeds and segments to ensure the right message goes to the right places.
Internal communications best practices #3
Virtual high fives all round.
If employees at all levels are given a means to give virtual props to their colleagues, internal communication can become the shared responsibility of each member of the business instead of a single communication. Celebrate success – involve as many people as you can in the process to ensure you grow your champions and ambassadors.
Internal communications best practices #4
Identify key metrics
Metrics on your internal communications show success and drives future strategy. Best intranet metrics measure business outcomes.
Analysing these metrics will give you a first-hand report of areas which need more attention. Metrics which give organisations a basic idea of their current position can be open & click rates, time spent on stories and video view counts.
Internal communications best practices #5
Listen to feedback
Good internal communication listens to feedback and opinion from employees.
You need it to measure and improve engagement whilst your employees appreciate the fact their voice is heard.
Bon Jovi loving, social media junkie and F1 fan. I spend most of my time thinking about the impact technology is having on our society and the world of internal communications. And my pug Winston…
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